James Ridinger Develops UnFranchise® System that Brings Customers to Products
James Ridinger is president and CEO of Market America, an Internet Marketing and product brokerage company that specializes in One-to-One Marketing. Ridinger founded Market America in 1992 with the purpose of changing an industry and helping the average person achieve financial freedom. With more than 30 years experience in direct sales as a distributor, corporate executive and consultant, Ridinger developed the UnFranchise® Business Development System, a system that any individual can realistically implement. Today, there are over 160,000 UnFranchise owners in the United States, Canada, Australia, Hong Kong, and Taiwan.
"Market America's business paradigm centers around three emerging trends," says Ridinger. "Through societal change and technological advances, the mode of business shifted away from mass marketing, production and advertising to utilizing the Internet, e-commerce, business-to-business commerce, One-to-One Marketing and Mass Customization. Second, consumers, particularly aging baby boomers, demanded more product choice, personalization and convenience, especially in the area of wellness and anti-aging. Finally, economic uncertainty, downsizing and the collapse of traditional industries and corporate pensions were compelling many to seek their own independent business for financial security."
Ridinger further explains the UnFranchise business as one where owners work individually with customers, collecting data about their product preferences and needs. This data and information enables the UnFranchise owner to provide the sought after products and services that their customers already want. "People hate to be sold but love to buy," says Ridinger. "It is about supplying versus selling and bringing the customer to the product rather than the product to the customer."
For more information about James Ridinger and Market America please visit http://www.marketamerica.com.